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 Uploading ....  This is my professional Knowledge Base on CyberNet containing vital work-related information. - Strategic Goals
- Hasso Plattner is one of the founders of SAP and has been Chairman of the Supervisory Board since May 2003 (until end of 2022) when he took over the chairmanship from co-founder Dietmar Hopp. Hopp kept about 10% of the company's shares after leaving the board in 2005.
- New Chairperson of the SAP Supervisory Board elected in 2024 replacing Hasso Plattner = Pekka Ala-Pietilä
- Bei SAP, gibt es seit Mai 2016 einen neuen CIO. Thomas Saueressig hat das Amt bekommen. Saueressig war zuletzt seit September 2014 "Global Head of IT-Service" bei SAP. Saueressig, der mit 31 Jahren sicherlich der jüngste CIO eines deutschen DAX-Unternehmen ist, wird bei SAP die interne IT-Organisation leiten und an den COO berichten. Saueressig übernimmt damit die Nachfolge von Helen Arnold, die im Silicon Valley eine neue Sparte rund um das Geschäft mit Daten ("Data as a Service") aufbauen soll.
- In January 2018, Christian Klein was named "Chief Executive Officer" (CEO) heading the new End-to-End board area known as "Global Business Operations" responsible to automate & optimize the IT landscape. He is also a member of the SAP Executive Board.
- The Customer Advisory team belongs to the board area of Bernd Leukert called "Products & Innovation" (Development) Organization.
- Effective 1st April 2015, MCD team moved to the P&I organization. In March 2019, we moved again to the "Intelligent Enterprise Group" under Christian Klein (the Chief Operating Officer).
- Since March 2019, HEC organisation reports to Christian Klein, member of the Executive Board and head of the Intelligent Enterprise Group (IEG) instead of "DBS team" anymore.
- Since January 2020, HEC is part of Product Engineering board area which includes HEC+CAS and is headed by Thomas Saueressig.
- Helen Arnold is the Chief Process Officer. She is the head of the DaaS group based in Palo Alto + Walldorf. She speaks French fluently.
- Tanja Rueckert heads the Digital Assets & IoT LoB.
- Since April 2009, I have been working at the 80% rate. The first 2 years due to the "Special Part-Time Policy as Part of Cost-Savings Measures" (Besonderes Teilzeitprogramm im Rahmen der Kostensparmaßnahmen 2009); and then using AZK later.
- While in MCD, I served the role of De-Escalation Architect (DEA) for 7 weeks during CW 20-26 in 2015.
- The SAP corporate goals for 2015 are to achieve a revenue of more than €20 billion, with 35% operating margin and 1 billion people using SAP software.
- In 2012, the actual non-IFRS operating profit achieved was €5.02 billion at constant currencies (an increase of 6% on 2011). This was slightly below SAP’s profit guidance which was in a range of €5.05 - €5.25 billion (at constant currencies). The Board has adjusted the achievement of the central KPI to 100% to recognize the great work providing innovations for the marketplace in 2012.
- For 2013, the Executive Board announced a forecast for non-IFRS operating profit at constant currencies of between €5.85-5.95 billion; an increase of more than 16% over SAP's 2012 operating profit of €5.02 billion. This projection is based on SAP's goals for 2015, namely to achieve at least €20 billion in revenue at a margin of 35%, which corresponds to an operating profit of at least €7 billion. We can therefore expect a target guidance of around €6.4 billion as operating profit for 2014.
- In 2013, SAP AG declared retained earnings worth €7,6B (as operating profit) and will offer €1 as dividend to each share holder, costing €1,2B. Thus the estimated number shares in the SAP company is 1,2B (1 followed by 9 zeros).
- In January 2014, approx 22.5% of the SAP stock was under the control of three founders. Private investors held 17.6% & SAP treasury held 2.8% of the stock.
- SAP has the goal of reaching a billion users by 2015. The 2012 key performance indicator (KPI) for the bonus pool of the Global Bonus Plan will be measured in 2012 by one financial indicator: non-IFRS operating profit. The funding of the bonus pool will reach 100% when SAP in 2012 achieves €5.3 billion in operating profit at constant currencies.
- In February 2015, the SAP company had 1'195'271'309 (=1,2B) no-par value shares. In 2015, SAP paid its shareholders a dividend worth €1.10 per share.
- SAP is aspiring to €35 billion in total revenue, with an average increase of 1% in operating margin each year until 2023.
- The non-IFRS Operating Income actually achieved in 2013 was approx €5.902 billion (at constant currencies) resulting in non-IFRS Operating Margin (at constant currencies) of 33.5%.
- In April 2018, the dividends for each XETRA SAP.DE shares (ISIN: DE0007164600 | WKN: 716460) was €1,40.
- Corporate Bonus:
- On 21st Jan, Werner said Bonus = 104% and average salary increase for 2014 = 4%.
- For 2014, the Executive Board announced that the global bonus pool will be at 100% if our (non-IFRS) operating profit is €5.6-5.8 billion (at constant currencies). In fact, SAP finally delivered €5.63 billion in operating income in 2014.
- For the Revenue-Enabling Bonus Plan in 2015 (Plan Type A - Team Plan Germany): The global bonus pool will reach 100% if SAP achieves €5.6 billion in operating profit (non-IFRS numbers @ constant currencies).
- For the Revenue-Enabling Bonus Plan in 2016 (Plan Type A - Team Plan Germany): The global bonus pool will reach 100% if SAP achieves €6.4 billion in operating profit (non-IFRS numbers @ constant currencies). In 2017, the overall budget for 2016 profit sharing is at 107.5%. Each employee will receive a payout of 101.29% of their individual target bonus.
- For the Revenue-Enabling Bonus Plan in 2017 (Plan Type A - Team Plan Germany): The global bonus pool will reach 100% if SAP achieves €6.8 billion in operating profit (non-IFRS numbers @ constant currencies). Actual bonus for 2017 = 102.7% - so the payout from the Revenue Enabling Bonus plan variant A for 2017 is 100.53%.
- The overall SAP strategy = €30 B in overall revenue, €10 B in Cloud revenue and €10 B in operating profit.
- For the Revenue-Enabling Bonus Plan in 2019 (Plan Type A - Team Plan Germany): The global bonus pool will reach 100% if SAP achieves €7.7 billion in operating profit (non-IFRS numbers @ constant currencies). Actual bonus for 2019 = xx% - so the payout from the Revenue Enabling Bonus plan variant A for 2019 is xx%.
- For the Revenue-Enabling Bonus Plan in 2020 (Plan Type A - Team Plan Germany): The board agreed that the bonus plan for German employees should be paid at a flat rate for everyone fixed at 2.6%. Plus they declared that the salary + bonus (to be paid in 2022) increase effective in 2021 was fixed at 1.2% for all. The managers had no choice about either salary/bonus increase offered in 2021 ==> Thus in 2021, I received a bonus for 2020 worth €11'885 x80% x2,6% = €9'919.
- For the 2021 Global Revenue Enabling Bonus Plan, Overall payout = 109.29%
- For 2022, I received 94% (of 80% of) of my annual bonus.
- For 2023, my salary increase was 1 % & my bonus paid out = 108.16 % (of 80% of) of my annual bonus. {However my bonus value went up by 15%; hence my overall total income was increased by 2.7%.}
- In 2025, my salary was raised by 2.4 % more than 2024 & the bonus paid out in March/2025 for 2024 = 17.76 % (of 82% of) of my target annual bonus.
- Overall Summary:
- 2012: non-IFRS Operating Profit = €5.1 B & non-IFRS Operating margin = 31.8%
- 2013: non-IFRS Operating Profit = €5.9 B & non-IFRS Operating margin = 33.5%
- 2014: non-IFRS Operating Profit = €5.6 B & non-IFRS Operating margin = xx.x%
- 2015: non-IFRS Operating Profit = €5.9 B & non-IFRS Operating margin = xx.x% ==> Accumulated Operating Profit since 2012 = €22.5 B
- 2016: Total Revenue = €22 B & non-IFRS Operating Profit = €6.6 B & non-IFRS Operating margin = 29.7%
- 2017: Total Revenue = €23.4 B & non-IFRS Operating Profit = €6.8 B & non-IFRS Operating margin = 29% - New cloud bookings surged 31%.
- 2018: Total Revenue = €24.7 B & non-IFRS Operating Profit = €7.1 B & non-IFRS Operating margin = 29%.
- 2019: Total Revenue = €27.6 B & non-IFRS Operating Profit = €8.2 B & non-IFRS Operating margin = 29.7%.
- 2020: Non-IFRS Total Revenue = €27.34 B & Non-IFRS Operating Profit = €8.29 billion
- 2021: Non-IFRS Total revenue = €27.84 B | non-IFRS Operating Profit = €8.23 B | non-IFRS Operating Margin = 29.6% | Dividend = €2.45 per share | KPI target achievement of 140%
- 2022: Non-IFRS Total revenue = €30.87 B | non-IFRS Operating Profit = 8 B | non-IFRS Operating Margin = 26% | Cloud Margin = 57%
- 2023: Cloud Margin = 60.2% (target 2023)
- 2025 Forecast: 2/3 of SAP Total Revenue should come from subscriptions ==> Cloud Revenue Forecast = €22 B by 2025 / Total Revenue Forecast = €33 B
- Reward for 2021:
- New Annual Base = €110'627 (90% of total) applicable from January 2022
- New Bonus Target= € 12'292 (10% of total) expected in 2023 @ 100% goal achievement
- New Total in 2022= €122'919 (+2,20% on 2021)
- Bonus earned = € 10'933 (= 114,27% x79,55% of €12'027) received in Mar/2022 for year 2021 @114,27% achievement of 2021 goals
- Total Spot Awards= € 6'000 total received in 2021
- RSU earned in 2021 = 0 units
- Operating Profit = Operating Income. Operating margin = Total Revenue to Operating Profit ratio.
- SAP distributes at least 40% of its profit after tax (IFRS) to shareholders as dividents.
- In Oct 2007, SAP agreed to buy Business Objects for $6.8 billion.
 In May 2010, SAP agreed to buy Sybase for $5.8 billion. - In Dec 2011, SAP agreed to buy SuccessFactors for $3.4 billion.
- In May 2012, SAP agreed to buy the supply chain network operator Ariba for $4.3 billion.
- In 2013, SAP was employing 65'000 people worldwide and there were 12'200 employees {19%} in SAP AG (excluding LGD).
- In January 2018, SAP acquired CallidusCloud for $2.4 billion or $36 per share:
- In 2013, total revenue of CallidusCloud was $112.3 million growing at around 25%.
- In 2014, total revenue of CallidusCloud was $136.6 million. Number of customers = 3'700.
- In 2015, total revenue of CallidusCloud was $173.1 million. Number of customers = 4'600.
- In 2016, total revenue of CallidusCloud was $206.7 million with ~$200 million of cash. Number of customers = 5'000.
- In 2017, the number of employees of CallidusCloud was in 1'000-5'000 range.
- In January 2019, SAP acquired Qualtrics International Inc which has dual headquarters in Provo, Utah, and Seattle, Washington for a total of $8 billion; equivalent to $35 per share.
- In 2020, the Nestle deal on Azure was signed. This was worth €250M for 5 years which increases the HEC revenue by 15% pa.
- In Jan 2022, SAP was employing 110'000 people worldwide.
- In Oct 2022, SAP was employing 112'000 people worldwide. The price of SAP SE Xetra= €98 per share as @25/10/2022
- In Apr 2024, SAP was employing 110'000 people worldwide. The price of SAP SE Xetra= €174 per share as @23/04/2024
- In Sep 2024, SAP owned 14'767 company cars.
Pointers: - Simple Finance application overview.
- New S/4 HANA product: The Next Generation Business Suite
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